When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you haven’t updated your brochures in a while. Here are six tips to get you started.

1. Hit the highlights.

A brochure isn’t a catalog. Hit the highlights, including key features and benefits. Save the details for another time.

2. Target key markets.

Increase the power of your marketing by segmenting your brochures for specific purposes. Instead of printing 10,000 of one brochure, for example, try breaking the run into four versions of 2,500 each. Use segmentation to promote individual product categories or target key audiences.

3. Limit your font choices.

Don’t over-clutter your space or create visual confusion with too many fonts. A good rule of thumb is to use no more than three fonts in any piece.

4. Incorporate white space.

Brochures are designed as door openers, not sales closers. Be selective. Use white space to create breathing room and keep the design clean and inviting.

5. Use high-quality stock.

People associate the quality of your paper stock with the quality of your products. Don’t skimp!

6. Include a call to action.

Even though you might not want to give a hard sell, you still want a call to action. Otherwise, your audience may read the brochure and set it aside. CTAs are critical to getting your audience to take the next step.

Need more great ideas? Give us a call and let one of our designers guide you through the process.