Featured presenter Brent Dicker will discuss the philosophical underpinnings of database management including: the reason for good database management, the systems that need to be developed, the company culture that needs to be created, the purpose of database management, the "holy grail" of a unified database, the difference between data & information & knowledge.

Bill Gilmer will then discuss the details of list acquisition, how to target certain demographic, geographic and "lifestyle" groups - plus how to use the data wisely.

Finally, John Ayers from Professional Networks will discuss the best practices for ensuring data integrity with a focus on backup procedures and hardware.

For more information about Holiday Inn University, go to: http://www.holidayinn.com/hotels/us/en/blacksburg/roabb/hoteldetail

Directions:
From I-81: Take exit 118B for U.S. 460 W toward Blacksburg 1.9 mi.

Merge onto Parkway Dr 0.3 mi

Continue onto US-460 W 8.5 mi

Exit onto VA-412 N/Prices Fork Rd/State Route 685 toward Downtown 0.9 mi

Make a U-turn at W Campus Dr. Destination will be on the right.

Holiday Inn University
900 Prices Fork Road
Blacksburg, VA 24060
(540) 552-7001